Art-Ai Festival
The Project
.
Art-Ai festival is a bi-annual initiative led by
De Montfort University in collaboration with
multiple stakeholders including Arts Council
England & Leicester City Council.
Graphic Workman was asked to re-design and
help reposition the festivals identity to raise the
profile and attract a broader 'non-arty' audience
Creative Response
.
We produced a visual identity that utilised the visual language of QR Codes and emerging AI technologies.
.
We developed a accessible and friendly mobile
first website that would become a key component of reaching an audience and providing opportunity to explore and engage with the festival.
.
The creation of a flexible identity that could also be
applied to large scale graphics so the festival could 'take over' un-used retail units through Leicester and display digital artworks and offer live experiences.
