Phoenix Cinema
The Project
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Since 2016 Graphic Workman has been responsible for the design and production of the monthly brochure and identity development for the brand.
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In 2022 we undertook an overhaul of the existing brand in order to 'simplify to clarify' the offer to audiences to support the expansion to a four screen cinema and arts venue.
Flexible, agile and strategic design support
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We've introduced new contemporary typography, updated brand color palettes and a flexible design system for digital and print. Symbolising Phoenix’s transition towards a knowledge based organisation.
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The brand re-vision has helped Phoenix further connect with the community of Leicester, champion independent cinema and support digital arts across the region.
